Richell Brings Japanese Artistry to American Pet Owners

Whether you are shopping for a gas efficient automobile or the latest and greatest TV, you know that if you are looking for quality that you want to invest in a Japanese brand. Sony, Honda, Yamaha, and Toyota: these names are more than just brands; they are symbols of craftsmanship and reliability.

In short - the Japanese make things better. From sushi to motorcycles, the American public has always enjoyed the fruits of Japan's ventures. In turn, Japan has continued it's reign as a country that produces some of the most fantastic goods in the world.

A little more than a decade ago, Richell Corporation, a sizeable Japanese company, started to make wake in the American pet market industry. Based out of Toyoma, Japan, the brand with numerous factories and distribution centers decided to stop shipping directly from their Japanese headquarters and open a new enterprise in the heart of Texas.

Today, Richell USA has continued to thrive since it's unveiling in 2011, collecting many different awards for its pet products and has been featured in various magazines for its innovations. Backed by its predecessor in Japan, Richell USA corporation mixes the practices of Japan's originality with America's heart and soul.

Richell USA is Winning Awards for Its Products

Competing against American brands that have been in the market for more than twenty years is no easy task. However, magazines, pet experts and veterinarians have tested and approved the use of Richell's patented collections. Over the years, Richell's staff, which is currently at a modest count of 400 employees, has created some of the coolest accessories for cat and dog owners. Last year, the company was honored by receiving the Editors Choice award for changing the way that pet owners can open and close their pet gates.

Their latest award for their pet gates goes into the trophy case aside their various other Editor's Choice award, magazine clippings and nominations at numerous pet expos.

Richell Changed the Pet Gate for Dog Owners

For years, the only types of pet gates that were available for dog owners was the boring plastic fences that you've seen in countless apartments and homes with small dogs. These flimsy pet gates weren't only eyesores, but they lacked the proper protection for dogs that could chew through or break down.

Recently, Richell's award winning gates picked up popularity with homeowners who demanded a superior product without dulling down the glamour of their home. In fact, some owners have even stated that their pet gates have increased the attractiveness of their homes.

"I received my wood dog gate last week," says Kim, a homeowner. "It is easy to use and it compliments my home décor. I now have a reliable source that will keep my dog out of the kitchen and away from my guests.

Their Wood Pet Gates are unlike any other on the market, which may be why they keep winning awards. Here are some of our personal favorites:

  • Convertible Elite 6 Panel Gate: In 2010, Richell won the Editor's Choice award for the design on this six-panel gate. Since then, they haven't changed a thing. The simple to use gate is fantastic because you can add or delete panels to fit any size home. If you have a large space that you need to block off, the Convertible Elite allows you to create your own room for your pup, complete with hardwood panels.

  • When Richell started creating products for Japanese homes in the 1960s, the owners probably never dreamed that they would have expanded to Texas. However, thanks to the booming pet market and the American lust for quality, the company now has a new home. The latest pet gates, potty training and pet pens from Richell can only be found at the most trusted pet supply companies.

    If you're looking for Richell Products for your home, be sure to ask the pet experts at by calling 800-957-5753. The animal lovers are more than happy to answer any questions about any of the pet products that we carry in our catalogue.

    By Sean Bowes
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