Comfort for your dog. Jojoba oil and oatmeal work together to moisturize the skin and soften the coat. Pet Head formulas are pH adjusted and free of parabens, petroleum derivatives, propylene glycol, sulfate and DEA. To Use: Wet the coat completely with warm water. Apply shampoo gently, work back to the tail. Lather well into coat. Avoid eyes and ears. Rinse thoroughly and towel dry. Made in the USA.